Kolmas Persoona works with organizations that aim to change, develop or improve the world around them. Our methodology is derived principally from design thinking, service design, strategic forecasting, design ethnography and business modelling. When it comes to creating a change, we vouch for participation, multidisciplinary design and customer understanding.
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Reetta Keränen
Service Designer, Sales
+358 400 300 172
reetta@persoona.fi -
Tanja "Tirri" Verho
Service Designer, CEO
+358 400 300 173
tirri@persoona.fi -
Anna Kulonen
Design Ethnographer
+358 400 300 171
anna@persoona.fi -
Kolmas Persoona Oy
Finlaysoninkuja 8
FI-33210 Tampere FINLAND
Puh. 0400 300 173
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VAT number: FI23292763
Map to our office
Services
Our services are designed for people who believe in change but may need help in creating it. Our process is based upon giving voice to customers and stakeholders, finding out the (future) possibilities and releasing the creative potential in people. The process can be divided into three phases:
1. Observe and listen.
Gathering customer understanding and discovering future possibilities using various research methods. Analyzing and distilling data into useful insights and captivating stories.
2. Test and prototype.
Generating and analyzing new ideas using a multidisciplinary approach. Prototyping and testing ideas with different stakeholders to guarantee the solution responds to the users needs.
3. Clarify and crystallize
Crystallizing the tested and improved ideas into applicable and memorable concepts.
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Reetta Keränen
Service Designer, Sales
+358 400 300 172
reetta@persoona.fi -
Tanja "Tirri" Verho
Service Designer, CEO
+358 400 300 173
tirri@persoona.fi -
Anna Kulonen
Design Ethnographer
+358 400 300 171
anna@persoona.fi -
Kolmas Persoona Oy
Finlaysoninkuja 8
FI-33210 Tampere FINLAND
Puh. 0400 300 173
-
VAT number: FI23292763
Map to our office
People
Reetta Keränen
Service Designer
+358 400 300 172
reetta@persoona.fi
Read CV
Passionate about: strategic forecasting, service design, design thinking, service business, customer understanding, facilitation
Tanja "Tirri" Verho
Service Designer, CEO
+358 400 300 173
tirri@persoona.fi
Read CV
Passionate about: ideas development, facilitation, service design, customer understanding, creative writing, coaching
Anna Kulonen
Design Ethnographer
+358 400 300 171
anna@persoona.fi
Read CV
Passionate about: design ethnography, customer understanding, service design, design thinking, storytelling, facilitation
-
Reetta Keränen
Service Designer, Sales
+358 400 300 172
reetta@persoona.fi -
Tanja "Tirri" Verho
Service Designer, CEO
+358 400 300 173
tirri@persoona.fi -
Anna Kulonen
Design Ethnographer
+358 400 300 171
anna@persoona.fi -
Kolmas Persoona Oy
Finlaysoninkuja 8
FI-33210 Tampere FINLAND
Puh. 0400 300 173
-
VAT number: FI23292763
Map to our office
References
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The City of Tampere
In the spring of 2012, The City of Tampere initiated an extensive re-design process, the aim being to re-organise public health services from the viewpoint of senior customers. Kolmas Persoona participated to the process by gathering customer understanding and facilitating the work of a multidisciplinary development team. Through ideation, prototyping and testing, the team generated a new model for organising Tampere’s health services for the elderly. The model is currently under evaluation by the City Boards.
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The City of Helsinki
The design of Lauttasaari’s customer-centered service network was a World Design Capital Helsinki 2012 project, which aimed to improve elderly and disabled peoples’ ability to live at home. The goal of the project was to develop a ”wall-less service center for the elderly”, which would follow the principles of public-private-people-partnership. Kolmas Persoona operated as a facilitator in co-designing workshops whose participants included: senior citizens and informal caregivers from Lauttasaari area, local entrepreneurs, local third sector workers and Helsinki City’s staff members.
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The City of Tampere
Koukkuniemi Home for the Elderly is the largest nursing home in the Nordic region, providing care for over 560 customers. The City of Tampere has launched a 3-year development program, called Koukkuniemi 2020, which aims to renew the service system and create new ways to produce the service. As a part of the program, Kolmas Persoona facilitated a pilot project on one of the Koukkuniemi’s wards. Collaborating with the nurses, administrative staff and relatives, Kolmas Persoona re-designed the wards service concept and prepared the organisation for an upcoming shift from institutional care towards supported residential care.
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Kauppalehti
Kauppalehti is Finland’s leading business media company, which reports, comments and analyzes business cases. Kolmas Persoona participated in Kauppalehti’s development project by bringing the readers’ voice to the process and facilitating the work of a cross-organisational design team. As a result Kauppalehti renewed its content and layout, and polished the processes of editorial staff on spring 2012.
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Aamulehti
Aamulehti is Finland’s second largest daily newspaper. Aamulehti’s main circulation area consists of Tampere region, and it reaches estimated 305 000 readers every day. Kolmas Persoona has been Aamulehti’s research and development partner on several projects. We’ve researched topics such as “How to engage young adults as readers”, “Readers’ thoughts on the new concept” and “The reasons behind subscription cancellations”. The insights from the research have been put into action in cross-organisational workshops facilitated by Kolmas Persoona.
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Satakunnan Kansa
Satakunnan Kansa is the leading daily newspaper in Satakunta region. It’s the second oldest Finnish-language newspaper still published, reaching estimated 55 000 readers every day. Kolmas Persoona was Satakunnan Kansa’s development partner, when the paper decided to change its format from broadsheet to tabloid. We ran workshops for readers centered around their thoughts on mock-up newspapers, which visualized the upcoming change. The insights from the workshops were put into action in cross-organisational workshops facilitated by Kolmas Persoona.
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The University of Tampere
The Week of Wicked Problems was an innovation camp organised by The University of Tampere on August 2012. The 4-day event consisted of five wicked problems and five multidisciplinary expert teams (professionals, researchers, students, activists…) determined to solve them. Kolmas Persoona was in charge of providing facilitation, support and tools to the teams on their way towards new innovations.
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Tampere Vocational College (Tredu)
Tampere Vocational College (Tredu)is a group of educational institutes in Pirkanmaa area that provides a large variety of vocational education and other related services. Kolmas Persoona operated as a research partner and facilitator, when Tredu launched a development project to improve the concept of apprenticeship training (vocational education organised at a workplace). The project was based on multidisciplinary developing and participatory innovation with key stakeholders: students, employers and educators.
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Intel Health Research and Innovation Team Europe
Intel is an American multinational corporation, best known for its semiconductors and microprocessors. As part of her MSc Design Ethnography studies, Kolmas Persoona’s Design Ethnographer Anna Kulonen had the pleasure of conducting multinational research for Intel’s Health Research and Innovation group, the Technology Research for Independent Living (TRIL) Centre. The research led to the development of both insights and new opportunity mapping frameworks to better understand the present and future needs of informal caregivers.
Anna was invited to present the outcomes of the research in international academic conferences:
- January 2012, Participatory Innovation Conference, Melbourne Australia
- July 2012, Design Research Society Conference, Bangkok Thailand
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Tampere University of Applied Sciences
Tampere University of Applied Sciences (TAMK) is the second largest university of applied sciences in Finland. It offers Bachelor and Master level studies for 10 000 students in seven educational fields. Kolmas Persoona designed a new service concept for education export with Proacademy – TAMK’S special unit for entrepreneurship. In addition Kolmas Persoona has operated as TAMK’s educational partner, e.g. running service design lectures for the students of The Art and Media degree.
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Ministry of Employment and the Economy
The Finnish Ministry of Employment and the Economy and a group of innovative Finnish cities established a 3-year program at the beginning of 2011. The Innovative Pioneer Cities group aims to renew public services by increasing customer- and user-centered approaches, innovative public procurements, and public-private-partnerships. Kolmas Persoona has been the group’s educational partner by sharing ideas and case examples on participatory innovation methods.
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The National Institute for Health and Welfare
The National Institute for Health and Welfare (THL) is a research and development institute under the Finnish Ministry of Social Affairs and Health. THL aims to promote health and welfare of the population, prevent diseases and social problems, and develop social and health services. Kolmas Persoona has been coaching and facilitating THL while it’s been developing a new internal service concept called Service Design Clinic. The purpose of the Service Design Clinic is to provide a place where – with the help of service design tools and methodology – THL’s internal innovator network helps the rest of the staff to improve their projects.
The City of Tampere
Re-Designing Health Services
In the spring of 2012, The City of Tampere initiated an extensive re-design process, the aim being to re-organise public health services from the viewpoint of senior customers. Kolmas Persoona participated to the process by gathering customer understanding and facilitating the work of a multidisciplinary development team. Through ideation, prototyping and testing, the team generated a new model for organising Tampere’s health services for the elderly. The model is currently under evaluation by the City Boards.
The City of Helsinki
Lauttasaari’s Customer-Centered Service Network
The design of Lauttasaari’s customer-centered service network was a World Design Capital Helsinki 2012 project, which aimed to improve elderly and disabled peoples’ ability to live at home. The goal of the project was to develop a ”wall-less service center for the elderly”, which would follow the principles of public-private-people-partnership. Kolmas Persoona operated as a facilitator in co-designing workshops whose participants included: senior citizens and informal caregivers from Lauttasaari area, local entrepreneurs, local third sector workers and Helsinki City’s staff members.
The City of Tampere
Koukkuniemi 2020 Project
Koukkuniemi Home for the Elderly is the largest nursing home in the Nordic region, providing care for over 560 customers. The City of Tampere has launched a 3-year development program, called Koukkuniemi 2020, which aims to renew the service system and create new ways to produce the service. As a part of the program, Kolmas Persoona facilitated a pilot project on one of the Koukkuniemi’s wards. Collaborating with the nurses, administrative staff and relatives, Kolmas Persoona re-designed the wards service concept and prepared the organisation for an upcoming shift from institutional care towards supported residential care.
Kauppalehti
The Renewal of Kauppalehti
Kauppalehti is Finland’s leading business media company, which reports, comments and analyzes business cases. Kolmas Persoona participated in Kauppalehti’s development project by bringing the readers’ voice to the process and facilitating the work of a cross-organisational design team. As a result Kauppalehti renewed its content and layout, and polished the processes of editorial staff on spring 2012.
Aamulehti
Researching and Developing the Concept
Aamulehti is Finland’s second largest daily newspaper. Aamulehti’s main circulation area consists of Tampere region, and it reaches estimated 305 000 readers every day. Kolmas Persoona has been Aamulehti’s research and development partner on several projects. We’ve researched topics such as “How to engage young adults as readers”, “Readers’ thoughts on the new concept” and “The reasons behind subscription cancellations”. The insights from the research have been put into action in cross-organisational workshops facilitated by Kolmas Persoona.
Satakunnan Kansa
Changing to Tabloid Format
Satakunnan Kansa is the leading daily newspaper in Satakunta region. It’s the second oldest Finnish-language newspaper still published, reaching estimated 55 000 readers every day. Kolmas Persoona was Satakunnan Kansa’s development partner, when the paper decided to change its format from broadsheet to tabloid. We ran workshops for readers centered around their thoughts on mock-up newspapers, which visualized the upcoming change. The insights from the workshops were put into action in cross-organisational workshops facilitated by Kolmas Persoona.
The University of Tampere
The Week of Wicked Problems
The Week of Wicked Problems was an innovation camp organised by The University of Tampere on August 2012. The 4-day event consisted of five wicked problems and five multidisciplinary expert teams (professionals, researchers, students, activists…) determined to solve them. Kolmas Persoona was in charge of providing facilitation, support and tools to the teams on their way towards new innovations.
Tampere Vocational College (Tredu)
Improving Apprenticeship Training
Tampere Vocational College (Tredu)is a group of educational institutes in Pirkanmaa area that provides a large variety of vocational education and other related services. Kolmas Persoona operated as a research partner and facilitator, when Tredu launched a development project to improve the concept of apprenticeship training (vocational education organised at a workplace). The project was based on multidisciplinary developing and participatory innovation with key stakeholders: students, employers and educators.
Intel Health Research and Innovation Team Europe
”Who Cares for the Carers” Research Project
Intel is an American multinational corporation, best known for its semiconductors and microprocessors. As part of her MSc Design Ethnography studies, Kolmas Persoona’s Design Ethnographer Anna Kulonen had the pleasure of conducting multinational research for Intel’s Health Research and Innovation group, the Technology Research for Independent Living (TRIL) Centre. The research led to the development of both insights and new opportunity mapping frameworks to better understand the present and future needs of informal caregivers.
Anna was invited to present the outcomes of the research in international academic conferences:
- January 2012, Participatory Innovation Conference, Melbourne Australia
- July 2012, Design Research Society Conference, Bangkok Thailand
Tampere University of Applied Sciences
Education Export and Service Design Lectures
Tampere University of Applied Sciences (TAMK) is the second largest university of applied sciences in Finland. It offers Bachelor and Master level studies for 10 000 students in seven educational fields. Kolmas Persoona designed a new service concept for education export with Proacademy – TAMK’S special unit for entrepreneurship. In addition Kolmas Persoona has operated as TAMK’s educational partner, e.g. running service design lectures for the students of The Art and Media degree.
Ministry of Employment and the Economy
Innovative Pioneer Cities Group
The Finnish Ministry of Employment and the Economy and a group of innovative Finnish cities established a 3-year program at the beginning of 2011. The Innovative Pioneer Cities group aims to renew public services by increasing customer- and user-centered approaches, innovative public procurements, and public-private-partnerships. Kolmas Persoona has been the group’s educational partner by sharing ideas and case examples on participatory innovation methods.
The National Institute for Health and Welfare
Service Design Clinic
The National Institute for Health and Welfare (THL) is a research and development institute under the Finnish Ministry of Social Affairs and Health. THL aims to promote health and welfare of the population, prevent diseases and social problems, and develop social and health services. Kolmas Persoona has been coaching and facilitating THL while it’s been developing a new internal service concept called Service Design Clinic. The purpose of the Service Design Clinic is to provide a place where – with the help of service design tools and methodology – THL’s internal innovator network helps the rest of the staff to improve their projects.
-
Reetta Keränen
Service Designer, Sales
+358 400 300 172
reetta@persoona.fi -
Tanja "Tirri" Verho
Service Designer, CEO
+358 400 300 173
tirri@persoona.fi -
Anna Kulonen
Design Ethnographer
+358 400 300 171
anna@persoona.fi -
Kolmas Persoona Oy
Finlaysoninkuja 8
FI-33210 Tampere FINLAND
Puh. 0400 300 173
-
VAT number: FI23292763
Map to our office
Blog
Space for innovation
By Anna on December 11, 2012
Word of warning: the following writing will be long and meandering. I’ve been reading some brain tickling theories about the favourable environments and conditions for innovation and would love to share few stories and thoughts. For those in a hurry, let me summarise:
1. Mystified innovation: We’ve all heard stories about great innovations and Eureka! moments: apples fall on heads, water spills over the bath – innovations happen in a blink of an eye. Whereas in reality, rather than a striking lightning, innovation usually is more like waves – a hunch that arrives slowly to our consciousness.
2. Connectedness: Creativity and innovation is increased by size. A city ten times the size of its neighbour isn’t ten times more innovative – it’s seventeen times more innovative. Slow hunches can be talked into existence in the space between two (or more) minds.
Mythbusters and hunch hunters
The origins of an innovation are often mystified. We use expressions such as “epiphany”, “sudden realisation” and “Eureka!” to describe the breakthrough moments of our thinking. Despite the common image, not all innovations occur through epiphanies (actually most happen without) and can take years to mature.
In his book “Where Good Ideas Come From” Steven Johnson describes the process of two innovations: Darwin’s theory of evolution and Tim Berners-Lee’s side project at CERN, nowadays known as the World Wide Web. Both innovations were the result of time-consuming and significant work on the part of the discoverer – examples of archetypal slow hunches according to Johnson:
“Most slow hunches never last long enough to turn into something useful, because they pass in and out of our memory too quickly. (…) You get a feeling that there’s an interesting avenue to explore, a problem that might someday lead you to a solution, but then you get distracted by more pressing matters and the hunch disappears.“
If epiphanies are only a rare occurrence and the result of significant labor that can take years, sometimes decades to mature, is there a way to speed up the process? Yes, says Johnson.
Make connections, not protections
We’ve learned from the animals that as life gets bigger it slows down. Flies live for hours or days, but elephants can reach half a century. The heart of a bird pumps blood much faster than that of a blue whale. It was Max Kleiber who found out that there’s a correlation between mass versus metabolism – a perfectly straight line that leads from bacteria and pigeons all the way up to hippopotami and giant trees.
And what exactly has this to do with innovation? – I can hear you pondering. Well, some time after Kleiber’s revelation, theoretical physicist Geoffrey West decided to investigate if the same law applied to another one of life’s largest creations, the super-organisms of human-built cities. He and his team collect data on cities around the world, measuring everything from crime to new patents and petrol sales. Once it was number crunching time, they discovered that all these factors followed the exact same power law: “If an elephant was just a scaled-up mouse, then, from an energy perspective, a city was just a scaled-up elephant” (Johnson, 2010).
However, there was an exception. Every datapoint that involved creativity and innovation (e.g. patents, R&D budgets, inventors) also followed the law, but was positive, not negative. A city ten times larger than it’s neighbour was seventeen times more innovative. Something about the city environment makes it’s residents more innovative. According to Johnson there’s no single explanation, but a theme that repeatedly comes up in arguments is that we’re often better served by connecting ideas than protecting them.
“Good ideas may not want to be free, but they do want to connect, fuse, recombine. They want to reinvent themselves by crossing conceptual borders. They want to complete each other as much as they want to compete.” (Johnson, 2010)
For those who made it all the way to the end of this post – I have a revelation. Kolmas Persoona is currently looking to create a space for bright minds to meet and capture their slow hunches. In this space we’re hoping to solve some of the most wicked societal problems of our time. Stay tuned for more news about the Kuuma Tupa -project.
References
Steven Johnson: “Where Good Ideas Come From: The Natural History of Innovation”, 2010
All of our writings
Three latest articles:
More articles in the archive.
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Reetta Keränen
Service Designer, Sales
+358 400 300 172
reetta@persoona.fi -
Tanja "Tirri" Verho
Service Designer, CEO
+358 400 300 173
tirri@persoona.fi -
Anna Kulonen
Design Ethnographer
+358 400 300 171
anna@persoona.fi -
Kolmas Persoona Oy
Finlaysoninkuja 8
FI-33210 Tampere FINLAND
Puh. 0400 300 173
-
VAT number: FI23292763
Map to our office